Our Brand

KAAM’s aesthetic seeks to fuse the crafts of Pakistan with the fashion sense of the present era for the women of today; design objective that forms the base of each of its collections. With premium craftsmanship in machine and hand embroidery, each piece labeled “KAAM” is a superior crafted piece of art and design with the conscious effort to bring back the Pakistani crafts to the upscale local and international

market, catering to the woman with a taste for standing out from the crowd. KAAM held their First exhibition in 2010 on a relatively small scale; the response was an utter sell out! The maiden success was taken rather seriously by the young and vibrant team giving them the confidence they need for the future.Having had the opportunity to test their limits KAAM is now fearlessly set to sail with you.

Our Story

Three diverse and ambitious Graduates in Textile from the Indus Valley School of Art and Architecture had the urge to explore their capabilities and put to good use their knowledge and creativity.

  • KANCHAN DAWANI

    Majors in Print Design

  • AIMAL BUTT

    Majors in Design Intervention

  • AYEZA MARIAM MIR

    Majors in Design Intervention

  • Sana Athar Mir

    Majors in Print Design

"It’s a new era in fashion - there are no rules. It’s all about the individual and personal style, wearing high-end, low-end,
classic labels, and up-and-coming designers all together."

— Alexander McQueen

kaam campaign shoot

WATCH CAMPAIGN VIDEO